Contextual engagement
Participate in audience moments connected to place, purpose and content experience.
Advertising
Contextual audience engagement in places that matter.
The platform creates potential for brands to participate in relevant audience moments through sponsored channels, branded entertainment, campaign activations and location-specific messaging.
An emerging location-based engagement opportunity
1973 Media gives advertisers and agencies a way to think beyond generic placement. Campaigns can be shaped around context, audience mindset and the environment in which people are discovering content.
1973 Media
Advertising possibilities
Sponsored channels
Support selected content environments with brand-aligned sponsorship opportunities.
Branded entertainment
Develop media experiences that audiences may choose to watch, explore or share.
Campaign activations
Extend launch moments, cultural events and location-specific promotions.
Location-specific messaging
Adapt creative messaging to the environment without relying on unsupported audience claims.
Future reporting
Develop responsible measurement and reporting capabilities as deployments mature.